A Day Of Ya No Estoy Aqui

I remember putting Ya No Estay Aqui on my watchlist after seeing the previews on Netflix’s upcoming latest films. I thought to myself that this film, with Netlfix’s vast streaming catalog, might be worth watching. Also, most of the foreign films, no matter which genre it may be, from comedy to drama, are more worthwhile than the films produced here in Tinseltown. 

The production value of the film was distinctly captivating. It captured the counter-culture of Kolombia in Monterrey, Mexico, to the depiction of immigrant communities in the fast-paced, bustling streets of New York City. Moreover, The music soundtrack of the movie, cumbia rebajada, captivated my ears, with its dreamy, yet, upbeat sounds. The music was so good, that, every time music played in the scene, I would ask my girlfriend to Shazam the music playing. I love technologies. 

Besides its compelling storyline, the coming-of-age narrative made me more absorbed into the whole theme of the film. I had to rewatch it again because I couldn’t write it down in one sitting. Something resonated with me and the idea of the film, but I couldn’t find the right words to describe it. Looking for better words to describe it, I relied on Google to find me an analysis of the film’s central idea, to copy-and-paste it, and, to sound more intelligent. But my attempt to find a more compendious summary of the theme only led me to rehashed reviews. After hours of searching the internet, I realized that I didn’t need other’s perspectives or an expert’s analysis of the film, because, after all, I was the subject of the film. An immigrant who tried to assimilate to a society that is unknown to me.

The main character, Ulises, a 17-year-old Mexican kid, is having a hard time adjusting and assimilating to a new culture he has suddenly immersed in after running into trouble at home. The film opens up with the description of Kolombian counter-culture in Monterrey, Mexico. Briefly defining the music and lifestyle. It then went to a scene, in a black background with white text, describing the Spanish word terco—someone stubborn, resistant to change regarding his/her attitude. 

Then I realized what the sentiments I had with the film when I immigrated to the United States. After seeing that scene, I slowly remember being in the same emotional state. First was the separation. I remember leaving everything behind, from friends, that I know, I will never see again, to familiar, and at the same time, home to me. Then the parting of ways to the families I love, whom, I know, I will never see again for a very long time. Just as Ulises, my life suddenly took 180 degrees.

Just as an immigrant, looking for a better life, migrating to another country offers you to clean your slate. However, reinventing yourself, and starting a new clean slate, in another country, will have a price. And that sacrifice requires almost all of you. 

A perfect example would be my father, who came first in the United States. I still utterly remember when he left the Philippines to escape wrongfully prosecuted by a corrupt government. I was 7-years-old at that time, and I remember seeing my father on every Philippines national TV news, fighting for labor workers. At first, I didn’t understand. Even before he left the country, I didn’t comprehend the gravity, the danger, and the revolution he was fighting for during that time. All I understood was that he did something bad, and needed to run away for the actions he did. 

Nevertheless, he left his love of defending the oppressed. He left his passion for labor laws. Above all, he left his family for a decade. 

After reuniting with him after a decade, he would tell candidly tell me stories of his struggles being alone in the US. It was a way to help me move on, and have the sense, to reinvent myself. After all, I was already a teenager when we left the Philippines, and those years, adolescence, is a period of life with specific health and developmental needs and rights. I was in a stage in my life where I need to learn to manage my emotions and relationships. A point in my life, that I learn attributes and abilities that would help me enjoy my adolescent years and assume adult roles. 

I was defiant, and, in all of a sudden, drastic change of environment turned my life around. I refused and resisted change. But I knew better. Life was not going to move if I didn’t embrace change. And I know that it will leave me behind.

If I refused to change, I would have ended like Ulises. I would have been back to the country that I missed when I first left. Who knows, I may have been more alone, wondering the streets of Manila, thinking, if I had made the right decisions to resist change. I may have been something else if I let my emotions dictate who I am. 

Conversely, it doesn’t happen like that in a real-life scenario for any immigrant here in the United States. The harsh conditions of having to grow up in a developing country give you more drive, especially in a country full of opportunity. It also reinforces your identity, as opposed to the film’s portrayal of the main character having a hard time to assimilate and fit in. The US, being the melting pot of all cultures and values, where every citizen hail from different nations, has embraced all aspects of cultural background. 

It’s just the matter of the individual’s determination to establish themselves, to solidify and reinforce their dreams in the land of opportunity. Because if you don’t strengthen the foundation of your passion, life will swallow you, whenever and wherever you are. My fate could have just as been as Ulises in the movie. On top of a condemned building, wondering what my life would have been, If I only persevered, in a country, foreign to me, while everybody marches on the beat and sound of the city. 

A Day of Crafted Hand-Sanitizers

Before the Covid-19 pandemic became widespread two months ago, the beer industry kept rising with continued growth in production and sales thanks to the thousands of small independent brewers introducing crafted beers. It was an industry that kept thriving.

2019-beer-production-volume2019-beer-volume-growth

But as soon as the stay-at-home order took place, it is one of the industries hit hard the most along others such as retail, transportation, food, and hospitality services, until so forth. Just this week, the New York Times reported that craft brewers nationwide are dumping hundreds of gallons of beer down the drain since these breweries need to free up space. Bars and brewpubs would normally sell these craft beers on tap but since the government-mandated closure of all non-essential business,  distributors canceled all orders since then. In order to stay in business, these breweries are finding ways to keep revenue, or at least keep the business running, by creative packaging, or donating their beers to distilleries to be turned into hand sanitizers.

Other breweries on hand have found a way to combined creativity and ingenuity to turn their fantastic craft beers to sanitizer and place it in a can or canitizer. Breweries such as Parallel 49 Brewing, Annex Ale Project, Sleeping Giant Brewing Company, and Farmer Estate Brewery are selling their own crafted sanitizer. Instead of dumping their perfectly crafted beer, they have turned it sanitizer and packaged it in a can for the authenticity.

This slideshow requires JavaScript.

 

A word of advice though, make sure to read the label and don’t mix your canitizers with your crafted beer. There has been a recent surge of adults being poisoned by accidentally drinking their canitizers while being impaired or under the influence of alcohol. So please, keep it in moderation and injecting bleach, or, in this case, drinking sanitizers wouldn’t help either.

A Day of Indie Brewing Company Beer

I’m not a beer sommelier, nor am I a brewer. I just simply love beer.

I’m not a beer sommelier, nor have I brewed a home batch so I can rank my self an amateur brewer. I just simply love beer. Growing up, whenever there is a family gathering, I see my uncles in a round table drinking and having the time of their lives. Plus, on occasion, it’s a form of admission whenever you go to a social gathering. A token to pass the crossing. Drinking beer is a form of social activity in every culture.

So you could say that I grew up with beer. But I never really started enjoying it until somewhere around late 2010, after graduating from college. I remember buying a 24 pack of Bud light post-graduation to celebrate my achievement. And looking back now, that was a pretty bad idea.

My profound fondness for all sorts of beer, to visiting a brewery to spending hours browsing through every beer in a local alcohol retailer store, had me thinking, “Why not write about my beer adventures?”

First up is Indie Brewing Company. Located in the industrial area of Boyle Heights, this microbrewery is a local favorite in the neighborhood and neighboring cities for its great selection of beers. From their flavorful and hoppy IPAs to their crisps and light pilsner, Indie Brewing Company is flocked by many Angelenos. My favorite so far is their Beverly Pils. A smooth, clean, crisp Bohemian pilsner brewed with 100% Weyerman malt which makes it pairable with any meal. Bohemian pilsner or Pilsner – Czech is slightly sweeter and has a malty character with a toasted biscuit-like taste.

I’ve had some other batch from their beer selection, like the Pacific Kolsch Highway, IPA Del Ray, Nobody Walks In LA. Preferably,  I mostly enjoy drinking IPA and stouts but their Beverly Pils is my favorite so far. I haven’t been able to sit and have a drink in their tasting room because of the pandemic we are having, but it’s spacious and it’s always bustling the first time I went around. I and my girlfriend didn’t get to find any table first time around because it was packed, so we decided to go to Dry River Brewing. But overall, Indie Brewing Company is a must especially if you from Los Angeles.

A Day without Kobe Bryant

It’s been a while since I’ve written anything, on any topic on my mind. You can say I’ve completely abandoned my passion and dreams for writing for more than two years. But after Jim Hill read Kobe’s quote, “When you fiercely protect your passion, no one can ever steal your dreams,” made me reflect on what happened to my dreams of writing, and rekindle my passion to write again. Continue reading “A Day without Kobe Bryant”

A Day of LAFC

Today I went to a new franchise sports team in LA, the LAFC, short for Los Angeles Football Club, and it was nothing short of amazing, even if it was just a scrimmage game. I was dumbfounded when I found out about it. A new team is making its name in LA.

A good of mine friend in the industry texted me if I wanted to watch football while I was in the gym busy sweating out the alcohol and fast-food calories I have consumed in the past months, and being reclusive I am, I decided to to go for a spontaneous change.

After exerting all my energy to my local gym, I went home to my brother and sister-in-law’s house, where I reside and rent at the moment, then get ready for the game. But before the game, my friend Victor and I decided to stop by a local mom & pop’s restaurant named Howlin’ Ray’s, that is extremely popular and fucking excruciating line to get your food.

After enduring a 45-minute wait, which is the best record since last time I was there, it was an hour and a half with Vic (Victor) already cutting me in line halfway, we uber our way into the game.

The moment we stepped outside our Uber and respectfully said our goodbye to our driver, we got a Mercedes Benz C Class for an Uber X ride! I can hear the sports chant a block away. It was loud, and it was full of life! I was excited. I was nervous. I wanted to get in. I wanted to to be part of that crowd! As we get in, they have the team mascot, which is a falcon, by its trainer, ready to take a social media selfie with you. And I took the opportunity to make it, just as any millennials do.

IMG_2347

After taking a selfie, we roamed around looking for the best seats in the house, and since it’s a scrimmage game, it’s a free-for-all seat. We went to lounge section, which has a better alcohol selection and went on to the to check the other corner of the net, to find out that it that the section was only reserved for Sacramento fans, which is odd because the crowd is being segregated. My friend Vic even joked to the usher “We’re just here to spectate the game,” we still got filtered to the LA crowd due to our all black attire. Prejudice is one hell of a bitch.

Since it’s a free-for-all, we decided to seat at the cheering crowd, which was undoubtedly the best! The crowd was alive, intoxicated but welcoming. LAFC was down after the second half of the game, but they rallied to tie it at 2-2, that got the crowd singing to keep the morale going. And by the last minute of the match, Latif Blessing scored the winning the game after an assist from Diego Rossi that got the stadium roaring and chant LAFC to its victory.

The stadium exploded with cheer, and I was throwing high fives everywhere even though this a new team to me. The crowd from above were throwing half-empty cups of beers, while the fan cheer club chanted LA…FC!

A Day of Hereditary

Hereditary, Ari Aster new film, blends both mental illnesses, the occult, and grief. It perfectly worked hand-in-hand and gave viewers a fresh perspective to the old horror creaky machine genre and still touch the back of the neck and send the chills down our spines.

Hereditary combines the onset of psychiatric disorders from a traumatic event in life and demonology. The theme of the movie works well because first, mental illness can come in all sorts of form, and it empathizes with the viewers giving them something to relate to the characters in the film. Second, we are entirely beguiled to the succession of tragedies that we fumble away from the central theme of the movie, the supernatural and occultism. Lastly, grief comes to all of us, and that’s where the real subject of the film lies which makes it a good horror movie.

The movie starts somberly with Annie and her family dealing with and preparing to attend the wake of her estranged mother. We’re presented immediately with grief, and we sympathize to the tribulation of what the characters are experiencing. Just as everybody in family progressively recovers from the passing of their grandmother, the director suddenly follows it by the death of her younger daughter Charlie, portrayed by Milly Shapiro, in a freak car accident that seems as if her son Peter caused it due to his inebriated. Now, this is the turning point where the occult starts to blend into the narrative of the movie.

We’re still encompassed by the tragic loss of Annie’s daughter because, from the get-go, we assumed that Charlie would be the main antagonist of this film. Her depressed demeanor and dark image that was heavily marketed gave us the impression as if she was Damian from the movie Omen, and that there is something sinister lurking within this child. However that all changed during the tragic car scene, I won’t spoil the rest and left us with a lamented mother and penitent son.

After the death of her daughter, Annie met a grief counselor Joan whom, in turn, is a member of the cult, and during that course, where she builds a relationship, she openly discussed her history of family illness. From her father died of starvation, and her brother taking his own life, and to her mother dying of dementia. At this moment, we are immersive to the family, forgetting the subtleness of what the director implanted right ahead.

I say implanted because, during the moment the screenwriter and director pitched this movie, there is a twist that would grab the general audience. The IT factor that would make it sell. And that’s when the turning point of the movie took place. The public didn’t know what the hell was going on or what was this movie was about. From my point of view, it was a creepy little girl, woman to uncannily screaming, and the word hereditary. The first that popped to my head was another Omen replicate. But it was more than that when I saw it. It was a broken family trying to cope during and trying to salvage what love was left during the time of grief.

By the end of the movie, Ari Aster masked it brilliantly with the occult and gore. But during the first half of the film, it confined us to the reality that death is inevitable, whether it’s instance or instantly occurrence. To me, the horror was during the beginning of the movie, as I can relate to the Annie. Losing a person you love without notices is hard, it self-defeating. But leaving with it day-by-day is much more excruciating. People say time will heal it, but it’s already embedded in the back of your head, that the person that matters to you, the most precious thing in your life, is gone.

 

A Day of Disruptive Marketing with IHOb

Today, if you live, or close around, the Greater Los Angeles area, perhaps you’ve seen this repeatedly played on every local news network, and by the time I finish this writing, this marketing campaign is already a media and viral sensation nationwide. Continue reading “A Day of Disruptive Marketing with IHOb”

A Day of Advertising and Marketing Stunts

We live in a society where we are constantly bombarded by advertising that it has become prevalent and part of our daily lives. It appears everywhere, as we routinely navigate through our day and to the moment we end it as we retreat in our very own home. The presence of advertising is right with us. Continue reading “A Day of Advertising and Marketing Stunts”